Mobile content future???

The Moconomics of Mooga

The "Long Tail" in the content universe

"Popular" or mainstream content offerings are profitable, yes. But they have a limited shelf life. Once they are felt to no longer fit the mainstream genre they are slowly and repetitively moved down the already limited product scale and then banished completely. Fact is: Mainstream is NOT the majority!
The current mentality is that if a content item is deemed to be out of date then it should be moved out of circulation. It's time for the marketing think tank to move into gear and "wow" the consumer with a fresh batch of popular and up to date content right? And so the cycle continues...
What of the so called "old" content? Is it no longer profitable? Well how could anyone possibly know? It has been moved further and further down the chain and then been removed completely. Out of sight and out of mind. But keep in mind that this is not just the case for the operator or service provider; this becomes the case for the consumer as well. Their ongoing loyalty will change along with the content.
This is where the niche market providers step in. By catering to the non-mainstream requirements, specialist markets emerge. Yes, a core following of consumer's is achieved and they are more than likely loyal. But once again, this does not address the market as a whole.
What if operators were to address both worlds? Embracing both the popular and the niche markets? Does it not make strong economic sense to have not just a market of consumer's downloading 1,000,000 of a popular ring tone but also 1,000,000 individual consumer's downloading two or three so called "out of date" ring tones? If these one million "unique" subscribers are catered to, will they not return again and again? This translates into a significant revenue stream for content that would normally be discarded. This content is just sitting on a server... Why not profit from it?
Take these facts into consideration...
The top 400,000 tracks of Rhapsody's 750,000 are streamed at least once a month¹
Niche advertisers provide Google with over 60% of their Ad Words revenues¹
A quarter of Amazon's book sales come from outside of its top 130,000 titles¹
100,000 Bollywood movies are rented out every month on Netflix, averaging 7 rentals a month... Three times as high as Brick and Mortar stores¹
Why are these companies so successful? Because they make everything available and help the customer find it with a strong focus on search functionality. By not just catering to the mainstream consumer but also embracing the niche market consumer, revenue streams beyond the "popular realms" are constant and profitable. But how do you address the limitations on the mobile handset? Placing a strong focus on search without addressing mass market tastes will only allow a user to find already limited content items faster. The answer is adaptation.
What does this mean for an Operator or Service Provider? All content WILL sell. The use of Mooga's artificial intelligence methodologies allow profit to be made from the whole portfolio. All content remains relevant. NO content has a shelf life. The tried and true practice of marketing constantly reinvented popular content continues but rather than the constant addition and removal of content items to keep current, the portfolio continues to grow. Relevant items are placed within the reach of every end user via their adaptive storefront. Give a consumer infinite choice and they will make infinite choices
The ongoing effect of Mooga uncovering and empowering the long tail:
Increased unique subscriber base - Not just mainstream but niche market content is always available. The TRUE mass market!
Increased customer longevity - Always provides the customer with what they want when they want it. The right content to the right customer at the right time.
Increased customer profitability - A customer spending less time searching will spend more time downloading content - It is there for the taking!
Increased content profitability - Content has NO shelf life. It is always available to the customer and will be recommended to them if it complements their tastes.
Operator's take back control - No longer a "pipe" for content provider items. It is the operator's customer and operator's infrastructure. If everything is on portal will the end user go off portal?
Mooga's constantly evolving and constantly learning artificial intelligence methodologies identify niche markets within the consumer space and content universe. These are markets that would otherwise be unidentifiable using normal data mining methods. Catering to multiple niche markets not only provides a means of generating revenue from so called "dead"content items; it also ensures repeat business by giving unique consumers content of interest that would usually be impossible to find. They WILL return because of it.
The AI functions and "Wisdom of Crowds"approach is used to not only determine an individual's tastes but recommend items to them based on similar individuals' habits. Mooga does not discriminate against content type, content category, customer storefront or the current popularity of the content. If it is contextually relevant, it will be offered. The consumer's choice, based on this offering will then determine Mooga's next plan of action. Context, not content is king!
Mooga is a personal account manager, butler, recommender and friend to each and every customer. Don't give consumer's what you think they need. Give them what they want! Mooga-Unleashing the power of the TRUE mass market.